Out Of Home Media South Africa
OHMSA is the Association for the out of home advertising industry, and we work hand in hand with Government and various municipalities in efforts to positively transform the industry in line with Government’s transformation and empowerment policies, as we believe that it is of utmost importance to build SMME’s and develop strong working relations with all industry stakeholders.
OHMSA members provide media platforms across the entire spectrum of out of home from ambient or alternative media through to airport advertising, giant billboards and brand activation.
As a non-profit organisation OHMSA seeks to promote and to protect the interests of the association and its members, while serving the needs of consumers, advertisers, and the public. This is achieved through co-operation between its members and affiliated associations, government and local authorities. OHMSA aims to uplift the industry through skills development and encouraging fair and free competition in the out-of-home industry.
OHMSA is committed to recruit start-up companies to it membership supporting the whole outdoor advertising value chain and to effect meaningful transformation throughout the value chain. OHMSA is committed to assist and mentor start-up companies and new entrants in the industry to ensure that knowledge is imparted to these new companies to enable them to succeed in what is a highly competitive and regulated environment.
OHMSA is a member of the Global out of home forum, which provides the association connectivity with other OOH media associations across the globe as well as the latest research and trends.
Why Become a Member of OHMSA?
🔗 Powerful Networking Opportunities
OHMSA is a dynamic platform where media owners connect, collaborate, and grow. Members enjoy access to exclusive industry events, conferences, and workshops, designed to foster meaningful professional relationships and spark innovation.
📊 Access to Exclusive Industry Insights
Stay ahead of trends in the ever-evolving world of OOH media. OHMSA provides cutting-edge research, market reports, and expert presentations to help members make data-driven decisions and adapt to industry shifts with confidence.
🗣️ Advocacy & Industry Representation
OHMSA is a unified voice for its members, actively engaging with government, regulators, and municipalities. The Association advocates for fair policies, reduced red tape, and a supportive environment that promotes OOH sector growth and sustainability.
🎓 Continuous Learning & Professional Development
Gain a competitive edge through a rich calendar of seminars, webinars, and training programs. Whether you’re exploring new technology or deepening your understanding of audience analytics, OHMSA helps you stay informed and future-ready.
🏙️ Support with Council & Landlord Relations
Navigating bylaws and lease negotiations can be complex. OHMSA members receive expert guidance, resources, and training to effectively manage relations with councils and landlords, streamline permit processes, and secure strategic locations.
⚖️ Compliance & Regulatory Guidance
Operate with confidence knowing you’re aligned with local laws and bylaws. OHMSA provides tools and insights to help members ensure campaign compliance, secure permits, and stay within the legal framework of the OOH industry.
🌍 Diversity, Inclusion & Transformation
OHMSA is committed to transformation, empowerment, and inclusion, in line with South Africa’s MAC Charter. Through targeted initiatives, the Association supports broad-based participation, drives innovation, and champions underrepresented voices in the OOH sector.
🧭 A Unified Voice on Industry Matters
When challenges arise, OHMSA brings members together to collaborate, problem-solve, and engage stakeholders as a collective. Whether it’s tackling regulatory reform or fostering fair competition, the Association is your strategic partner.
💬 Open Dialogue & Thought Leadership Forums
Participate in honest, productive conversations about key issues facing the industry. OHMSA hosts regular forums and knowledge exchanges that encourage learning, empathy, and the sharing of best practices.
Join OHMSA Today
Membership with OHMSA is more than a badge — it’s a commitment to growth, inclusion, and excellence in Out of Home Media. Together, we’re shaping a stronger, more vibrant, and more connected OOH industry.
OHMSA and its members recognize that industry associations perform functions which serve to promote the interests of the out of home industry. To this end, OHMSA supports and encourages:
- All its members to have equal opportunity to participate fairly in the national economy.
- Members to establish markets in which consumers have access to, and can freely select, the quality and variety of goods and services they desire.
In order to give effect to the above, OHMSA as an Association and its members undertake to restrain particular trade practices which undermine a competitive economy such as:
- Formation of cartels or
- Price fixing or;
- Collusion or;
- Abuse of dominant market position including any other uncompetitive behavior as may be contained in the Competition Act (act 89 of 1998)
OOH MediaTypes
Let us together build a flourishing OOH Industry
Media Campaigns
Stay Informed with OHMSA Updates
Subscribe to our newsletter to receive the latest industry news, insights, and updates from Out of Home Media South Africa
